The UK resale market for trainers is enormous — and unlike electronics, many pairs on Vinted and eBay are barely worn or even deadstock (new, never worn). Here's how to find the best deals without getting caught out by fakes.
Trainer Price Comparison (2026)
Nike Air Max 90
- Nike.com new: £110–£130
- Amazon new: £85–£110
- eBay used: £40–£70
- Vinted used: £25–£55
Adidas Samba OG
- Adidas.co.uk new: £90
- eBay used: £45–£75
- Vinted used: £30–£60
Air Jordan 1 Retro
- Nike.com new: £110–£160
- eBay used: £60–£120
- Vinted used: £45–£90
New Balance 550
- New Balance new: £90
- eBay used: £40–£65
- Vinted used: £25–£50
How to Spot Fake Trainers on eBay and Vinted
Fakes are the biggest risk in the trainer resale market. Here's what to look for:
- Price too good to be true — a "new" pair of Jordans for £30 is almost certainly fake. Know the realistic used price range
- Check the box label — ask for a photo of the box label and cross-reference the style code on Nike/Adidas website
- Stitching quality — fakes often have uneven stitching, especially on the Nike swoosh and Adidas stripes
- Insole branding — ask for a photo of the insole; Nike and Adidas both brand these clearly
- Receipt — legitimate resellers often have the original receipt. Ask for it on higher-value pairs
Best Trainer Searches on Vinted
Search both the correct spelling AND common misspellings — "Adiddas", "Niike", "Jordon" regularly surface authentic listings that competitors miss because they only search correctly spelled terms.
eBay Authenticity Guarantee
For trainers over £100, eBay offers an Authenticity Guarantee — a physical inspection by experts before the item is shipped to you. Worth filtering for this when buying premium pairs.
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